As Spurs prepared for there first Augural Season in the New Tottenham Hotspur Stadium. The Nike Training Wear Collection launched for the First Team, Academy teams and Women's team. Features such as Nike’s VaporKnit technology to help keep players cool and comfortable on the pitch with breathable, flexible fabric and ultralight allowing players to move freely at full speed.
With such a distinct style for Spurs, 2019/20 Training Wear a launch campaign would need to be created that not only grabbed the attention of Spurs fans but also showed that sportswear can be fashionable, modern and stylish. Drawing upon Nike's Iridescent style I looked to display the creative using a mix of purple washes, distinct layouts and complementary compositions to show our players as not only sports stars but fashion icons.
I retouched, created and designed all campaign assets for the 2019/20 Nike Training Wear Collection.