With the UEFA Women’s EURO 2022 brand being used for the majority of tournament communications, it was important that certain products and programs stand out within the same brand visuals. This was particularly important on the UEFA.com website and in email newsletters and other communications, where certain messages needed to grab attention against the WEURO brand.
To achieve this, we created distinct visual styles for the UEFA Women's EURO 2022 programs, including Hospitality, the Schools Program, Groups, and Volunteer promotions. We also provided creative direction to agencies and partners for the launch of the Schools Resource Program, which features a wide range of cross-curricular resources themed around the Women’s EURO.
Sheffield FA Schools Week Social Post
Join in with the celebrations 🎉
— Sheffield FA ⚽️ (@SHCFA) September 14, 2021
Get involved with Schools Week and take your pupils to experience a @UEFAWomensEURO match!
Find out more 👉/ 👇https://t.co/WxY7sngTlj pic.twitter.com/NebZtH4SuU
WEURO and LEGO resources
📣 Calling all teachers! 📣
— Ticketing - UEFA Women's EURO 2022 (@WEUROTicketing) June 9, 2022
It’s your last chance to win up to £500 worth of LEGO sets! Enter by downloading the free @LEGO_Group resource from the Schools Programme website 👇
Bonus entry if you share your work on social media using #WEURO2022 before Friday 10 June!