Inspired by
England 2022
Tournament Delivery
- Brand Identity
- Brand Guidelines
- Launch Graphics
- Digital
- Social Graphics
- Content templates
The UEFA Women’s EURO 2022 legacy programme is delivered by a wide range of stakeholders and across a wide range of facilities who want to promote and celebrate the work they are doing to drive women’s and girls’ participation. The official tournament mark is restricted to usage by official tournament partners only, and therefore many delivery partners for the legacy programme are not allowed to use it which restricts their ability to promote their activities.
We have created a mark that enables stakeholders that are not official partners of the tournament, but are invested in or support the UEFA Women’s EURO 2022 legacy programme on a national or local basis to communicate their association with tournament legacy, in order to support the growth of the women’s game in England.
Stakeholder Brand Use example
Calling all girls and women who play or have played football in Milton Keynes. To celebrate #WEURO2022, memories, photos and objects of local women’s football are being collected. Come along to our event on 31 May 11 - 4 @centremk to share your stories: https://t.co/gNw7anL47S pic.twitter.com/UTJ3igLwcl
— CultureMK (@CultureMK) May 24, 2022
Stakeholder Brand Use example
COACH | Join us as we look to build the legacy of the #WEURO2022 Tournament this Summer!
— Middlesex FA ⚽️ (@middxfa) March 5, 2022
We are looking for a coach to support the delivery of a number of recreational sessions across the host boroughs of Brent, Ealing & Hounslow.
Find out more 📲 https://t.co/XEe2pAEkti pic.twitter.com/E4vkySW81o