Inspired by a new era of football and innovation, Tottenham Hotspur’s new home kit uses dynamic color blocking and a bespoke knit pattern to add a futuristic quality to the club’s traditional look.
The home shirt sees the traditional white enhanced by a knit pattern woven into the fabric. The pattern was created by reinterpreting graphics from old jerseys to create a new design. Blocks of blue cover the shoulders and frame the pattern, while a yellow pinstripe lights up a dark V-neck collar.
The same blue and yellow can be found on tape running down the sides of the torso. A yellow loop label, inspired by streetwear and featuring the Spurs badge, can be found at the left hip in another Spurs’ exclusive. Elevated trims on the Nike Swoosh and club badge provide a premium finish. Blue shorts and white socks complete the look.
I creatively lead the implementation and delivery of all creative assets for both the home and away kit launches based off of Nike GFA teams art direction and toolkit
Retouching player shoot photography, adding additional players to artwork and bringing the kit launch campaigns to life via Spurs club channels.