London Fashion Week
Fashion Scout China

2024 Photography

Working with I.DEA PR we went to highlight five emerging Chinese talents making waves in the fashion world on the biggest stage. We captured the runway, the vibes from the people, and managed to gather a few positive quotes too.


3 Interviews, 5 Styles & Quotes

Fashion Scout China is a groundbreaking platform committed to nurturing Chinese talents and introducing them to the global market which made a return to @londonfashionweek this February. Collaborating with Fashion Scout, it gave the spotlight to five emerging Chinese talents: @afmn_official , @e7wstudiio @gorgiyaofficial , @ladecenteofficial and @chiyueb . These brands stand at the forefront of Asian fashion, honouring their heritage, pushing boundaries and reshaping the contemporary design landscape.