D&AD: Pearlo

D&AD Student Awards 09 Brief

Customers will be able to form groups around their shared interests, passions and tribal loyalties. Then they will be able to ‘lobby’ for incentives from brands that match their profile. And similarly, brands will be able to be ‘bid’ for these customer’s loyalty. All this will happen on a website which has features similar to current social networking sites.

Details

Coventry University

Tobi laniyan

Duration

1 Month