Age Action

Final Major Project

Create a new brand identity for the merger of Age Concern and Help the Aged. (Self Initiated Final Project at Coventry University) Case Study

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Age Action - Findings and Core Ideas

Our vision is a society where all older people can enjoy equality and a dignified life free from poverty, isolation, neglect as respected members of society & throughout the world. “We intend to combine the strengths of two powerful organisations into a new Charity which will deliver even more for older people. The new Charity will provide high quality services and ensure the voices of older people are heard wherever their interests are at stake. (Age Concern England Chair: Catherine Mcloughlin)

Details
Coventry University
Tobi laniyan
Duration
2 Months